ALPSP: How to Build a Data Driven Publishing Organization

Scholarly publishing is becoming more complicated and things are changing at an unprecedented rate. In order to keep ahead of, or at least up with the curve, many publishers are turning to customer data and data about content to provide business intelligence and support decision making. So what does a data driven publishing organization look like and why should you be one? This seminar will provide detailed information and case studies on how to apply data about users, subscribers, authors and institutions to drive decisions. Key insights will cover using data to inform what to publish, product development, user experience, sales and marketing, audience outreach and more. We will cover the types of data driven decisions that can be used by publishers of any size, including applications for small publishers that may not have the resources of a data department, addressing skill sets and expertise required to achieve the best results. This is also the opportunity to find out and learn from what other companies and vendors are doing outside scholarly publishing.

This seminar is targeted across roles and functions within publishing organizations. The understanding of data and what to do with it is key in the digital economy. Publishing professionals who support the running of the business in editorial, sales and marketing, production and operations will find examples of how other organizations have used data to drive efficiency, security and stability. Others whose role is to change the business with new ideas, drive new business models and revenue streams will hear from some of the speakers on how data can be used to drive innovation and change in the business.

Attendees will have the opportunity to network with other industry colleagues and peers, and also ask questions of the panel of experts assembled.