ALPSP: Effective Social Media for Scholarly Publishing

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works – and what doesn’t – for different platforms.

You will learn to: understand how to identify the relevant social media platforms for your audiences, how they work, and what they offer to scholarly publishing organizations; plan and successfully deliver effective social media campaigns that are integrated into your wider marketing and communications activities; and work effectively within your organization to optimise social media activities.

This course is suitable for everyone in scholarly publishing who wishes to harness and integrate social media marketing into their organizations strategy. Typically this includes all marketing staff including marketing managers, marketing executives, communications professionals, and all editorial staff.