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ALPSP: Introduction to Journals Marketing

05/04/2017

£372

An essential introduction to the changing and challenging role of promoting journals in today’s market, reflecting the sector’s increased emphasis on author and society relationships and on ‘input marketing’ – encouraging high quality and therefore marketable content. Delegates will discuss a variety of promotional channels and put their decision-making to the test by working on a case study.

You will learn to: understand how the marketing mix works most effectively in journals marketing; review and discuss hot topics affecting journals publishing and marketing today; understand the benefits of a good marketing plan, both for sound decision-making and personal time management; develop confidence in working more proactively with in-house and external editors; and apply all you’ve learned in a practical planning case study exercise with other participants.

Details

Date:
05/04/2017
Cost:
£372
Event Categories:
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Event Tags:
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Website:
http://www.alpsp.org/Training/Introduction-to-Journals-Marketing/39990

Organiser

ALPSP

Venue

Prince Philip House
3 Carlton House Terrace
London, SW1Y 5DG United Kingdom
+ Google Map
Phone:
+44 (0)207 766 0625
Website:
http://www.princephiliphouse.com/

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