ALPSP: Licensing Your Content

Licensing content has rapidly become a key component of the academic publishing environment, but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print and online (and mobile). It will also cover current issues around author licensing, open access and the use of Creative Commons licences, and will give delegates a full understanding of the growing range of licence arrangements that are now available for all content.

You will learn: to fully understand the types of agreements used to license content and why certain clauses are included for the publisher and customer; and to gain an understanding of current legal issues affecting online content and the implications for publishers.

Delegates should have a grasp of the copyright and legal framework (such as provided by ALPSPs Understanding Copyright). This course is aimed primarily at delegates working with licensing products to customers directly or via a third party. It will therefore be suitable across contracts, rights and licensing, sales, marketing and library liaison functions.