Audio across publishing: how to deliver more bang for your (audio) buck

About the event

Audio isn’t just about one format of a publishing programme. It has the potential enhance your list as well as the publishing industry as a whole. It’s not just about a product revenue stream. Audio can boost marketing and publicity, enhance an author’s relationship with their readers, and encourage more people to listen then read. Join our panel of passionate audio publishers for an insightful look at how far audio publishing can take your business in 2019.

Your Speakers

LOUISE NEWTON (AUDIO EDITOR, LITTLE, BROWN GROUP)

Louise Newton works in audio across all imprints at Little, Brown Book Group and loves nothing more than plugging into a good book. She’s in audio publishing for the thrill of finding the perfect reader for an author’s work. Louise was SYP London Chair 2017.

Follow Louise on Twitter: @NewtonLou.

SARAH SHRUBB (AUDIO PUBLISHER, HACHETTE AUDIO)

Sarah is a digital audiobook publishing professional with extensive knowledge of trade publishing. She is experienced in commissioning and managing a commercial digital list and is Audio Publisher at Hachette Audio UK, the audiobook imprint of Little, Brown Book Group. Since starting the list in 2003, she’s published around 1700 audiobooks of all genres, working closely with editors, authors, narrators and producers. Sarah served as Chair of the Audio Committee of the Publishers Association until 2018.

Follow Hachette Audio on Twitter: @HachetteAudioUK.

PAUL STARK (AUDIO & DIGITAL MANAGER, ORION PUBLISHING GROUP)

Paul Stark joined Orion in February 2007 as a rights assistant and, after stints selling rights and managing Orion’s backlist ebook programme, started working on audiobooks in 2012. As well as publishing audio editions of Orion’s existing bestsellers, such as Ian Rankin, Maeve Binchy and Simon Sebag Montefiore, he took particular responsibility for producing audio editions of Gollancz SFF titles, launching bestselling audio brands including Ben Aaronovitch’s Rivers of London, and Brandon Sanderson’s Cosmere. He took over management of the list in 2017, and managed the release of recent bestsellers by Youtubers Rose and Rosie, Sarah Millican and Alan Partridge. Paul was a bookseller rising star in 2017.

Follow Paul on Twitter: @prstarky @orionbooks.

CATHERINE DALY (AUDIO EDITOR, FABER & FABER)

After graduation Catherine Daly’s first job was in the sales department at Faber before she moved to special sales at Penguin. Time at Duckworth added permissions, rights and editorial to her skill set. She returned to Faber when Stephen Page became CEO (as his PA), and from 2012 to 2017 learned about audio during Faber’s successful joint venture with Canongate. In 2018 Catherine was appointed Audio Editor when Faber created its own audio list.

Follow Catherine on Twitter: @cathadaly @faberbooks.

HELENA SHEFFIELD (MARKETING & COMMUNICATIONS MANAGER, PENGUIN RANDOM HOUSE AUDIO)

Helena Sheffield is the Marketing & Communications Manager at Penguin Random House Audio. She runs marketing campaigns for some of their biggest audiobooks including Michelle Obama’s Becoming, Stephen Fry’s Heroes and Stormzy’s Rise Up. She also oversees the strategy for The Penguin Podcast, works with all Penguin Random House’s imprints to integrate audio into their wider campaigns and runs marketing and publicity campaigns for BBC Audio.

BOOKMACHINE UNPLUGGED 2019

BookMachine Unplugged is an event series that aims to answer a simple question: what is happening in the world of publishing right now?

Watch inspiring talks from industry insiders. Meet publishers, editors, marketers, audio publishers, designers, techies and more – the people who make publishing happen. If you crave an explosion of knowledge, ideas, and personal development, all in a strictly social and informal setting, unplug from your desk and join us.

There will be six events throughout 2019. Each will zoom in on a segment of the publishing industry and feature 3 expert speakers taking to the stage with their insights into what works for their business now.

If you want to learn from your peers, and stay at the forefront of what’s happening, then BookMachine Unplugged is for you.

Event details