BIC: eBook Creation: Investigated & Explained

The pace of change in publishing is ever increasing, not least in the creation and use of eBooks. Consumers and devices get ever more sophisticated and the demands on publishers to keep up are immense. BIC’s courses focus on the practical application of knowledge and this course provides an overview of the creation of eBooks, the routes to market and the changing technology available to us and our customers. It’s a comprehensive introduction for those new to eBooks and a great update for those already in production.
 
All of BIC’s courses are designed in conjunction with a group of Production Directors from leading houses so that they focus on what you need to know. Each course contains a formal assessment recognised by many of the UK’s publishing houses.
 
The course will provide you with the tools to be proactive in your role, better express your requirements and solve or even prevent problems efficiently. You will learn:

• What XML is and how it’s used
• The different digital workflows and the pros and cons of using them
• The limitations of the devices currently on the market and how this impacts your eBook
• The difference between apps, eBooks and online products and how to select the right one
• The pros and cons of DRM
• What metadata is, how to use it effectively and how this impacts discoverability
• How to decide whether your eBook should have a bespoke design or replicate the printed version
• What HTML5 is and when to use it
• The different file formats available and when to use them
• How to specify your eBook requirements to a supplier
• How to decide whether fixed format or reflowable is right for your book
• What interactivity and enhancements are available and how to choose the right one for you