BIC: Metadata for Beginners

Metadata for Beginners is aimed at anyone in the publishing industry who is involved with bibliographic data in the supply chain. It is further aimed at anyone needing a better understanding about bibliographic data and the role it plays in the commercial success of a book. The course aims to demystify the subject of metadata, a subject often regarded as technical and complicated.
 
Whether you’re a new-starter in the industry, you’ve changed jobs in-house or you’ve been in publishing ‘forever’ this course will get back to basics. The course is not technical and requires no prior knowledge of metadata. The course is relevant to those working in Editorial, Sales, Marketing, Production and IT.
 
Course Content:

• The definition of Metadata
• What information makes up Metadata?
• Who is responsible for metadata in a publishing house?
• What are the different formats used to capture metadata?
• Metadata for print and e-books
• The importance of publisher metadata
• Who are metadata end-users?
• Metadata management
• What are industry standards and why should publishers strive to meet them?
• What is a data aggregator and who are the main players?
• The life-cycle of metadata – where does book metadata go after it leaves the publisher?
• Why is metadata crucial to the commercial success of a book?
• How can poor metadata hinder sales?