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November’s masterclass with James Spackman will review a number of leading campaigns of the past year through the lens of trade marketing, examining recent book retailing trends and looking at innovative ways marketers have been working with booksellers to secure the attention of consumers.
Includes a retailer-focused campaign ‘surgery’ session – a unique chance to discuss your trade marketing challenges with other members.
Are you running an event, seminar or training that is of interest to bookcareers.com?
Upload your own event here