Breakfast Trade Marketing Masterclass with James Spackman

November’s masterclass with James Spackman will review a number of leading campaigns of the past year through the lens of trade marketing, examining recent book retailing trends and looking at innovative ways marketers have been working with booksellers to secure the attention of consumers.

Includes a retailer-focused campaign ‘surgery’ session – a unique chance to discuss your trade marketing challenges with other members.

Places are limited and only available to BMS members (includes colleagues working for a member company, eg sales, editorial etc).