Campaigns that Make a Difference

The theme of this year’s joint event with the PPC at the London Book Fair 2019 will be Campaigns that Make a Difference: Issue led PR and Marketing.

The PPC and BMS will explore ways in which publishers are using creative publicity and marketing opportunities to make a difference. Issues of inclusivity, diversity, mental health and wellbeing, feminism, climate change and the environment are at the forefront of publishing, but simply acquiring and releasing these books into the world is not enough.

Publicists and marketers have a vital role to play in amplifying this content. Charity partnerships and collaborations, attention-grabbing advertising, viral social media campaigns, memorable press coverage and conversation-starting stunts can be used to great effect to generate awareness and continue the dialogue beyond the page.

The launch of #Merky Books, a PRH imprint for inspiring new voices, the conversation around junior doctors and This Is Going To Hurt and the unmissable activity for Feminists Don’t Wear Pink is just a handful of cases where issue-led books have been placed firmly in the centre of the new arena, in publishing and beyond, and have had a lasting impact.

Teams from a variety of publishers, along with charity ambassadors, will give insight, showcase their work and share effective ways in which publicists and marketers can create book campaigns which truly make a difference, with resources of any size.

Entry to the event is free of charge, but you do require a LBF pass to gain access. Visit the LBF website for details.

We look forward to seeing you there!