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Marketing vs Design, which matters more?

02/11/2016 @ 18:30

6.30pm | 2nd November 2016 | 1st Floor, The Driver, King’s Cross London
£8 (£5 before 20th Oct / Free for BookMachine Members)

About the event
If you work in book marketing, your focus is on running campaigns to sell more books. If you are a designer you know that no one will read a blurb, or download a sample without eye-catching covers and advertising material. So which matters more?

Join this fun debate around the importance of both marketing and design in the publishing process. Learn how top marketers and designers think, and reflect on how these insights can help you to sell more books.

Each speaker has prepared a ten minute presentation on which matters more to them. They will include examples from their careers to illustrate their points and inspire you to think a little bit differently. 

Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook. Away from publishing, she is a lead consultant at Seven League, a sport specialist digital agency, where her clients have included the Premier League, the UFC and O2.

Matt Haslum is Marketing Director at Faber & Faber. Before publishing, Matt spent 8 years building an award-winning digital creative agency working with big brands, helping them focus on engaging their customers online. Since joining Faber, he has built a list-focussed consumer marketing team alongside an award-winning website and Membership programme. Consumer, content, social and & digital expertise are at the heart of everything that the Faber marketing team produces.

Mark Ecob is Creative Director of cover design company Mecob Design Ltd, and Associate Art Director at Unbound. After working at Hodder & Stoughton, The Orion Publishing Group and as Art Director for Canongate Books, he set up Mecob and now packages books for everyone from Amazon to your mum. His work has been awarded and exhibited, he teaches young creatives and lectures older ones. If you want a book designed, he’s your man.


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2-4 Wharfdale Road, Kings Cross, London, N1 9RY, United Kingdom


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