Publishing Training Centre: How to Brief Creative Work

Marketing and Sales teams are producing more material than ever; the “super proof” is having a renaissance, and #BookPost shows that creative marketing concepts for the trade are more influential than ever. And all the while, digital design moves on apace, offering ever-changing opportunities.

A modern marketer needs to be able to collaborate effectively with design colleagues, commissioning strong work across media, translating the strategic needs of a book campaign into persuasive artwork without looking over their shoulder or trying to design it themselves.

This course, which will benefit junior and mid ranking marketing people, and sales people who commission design work, will help you get it right with minimum fuss and friction.

Learn how to: be aware of a designer’s needs and priorities; understand the dynamics of a creative collaboration; turn a strategy into a creative brief; brief tightly yet keep an open mind; and feed back constructively yet candidly.