Publishing Training Centre: Conference Presentation

You need to get a roomful of people excited about a book they’ve never heard of before, and you’ve got 30 seconds to do it.

It can be done. And when done well it’s the perfect way to launch a bestseller. Whether you’re speaking at an internal company sales conference, or a presentation to customers and media en masse, the “Big Room” presentation is a set piece you need to master. This course combines a rigorous approach to planning and writing your presentation with common-sense coaching on how to deliver it.

Publishers and commissioning editors, sales and marketing people who need to present to conferences and other large groups of colleagues and customers will all benefit from this course. Learn how to assess your audience, your material and your presentation goals objectively; write a clear, engaging and persuasive pitch in your own, authentic voice; and prepare to perform confidently and memorably.

Programme

• Presenting IS publishing
• Understanding your audience
• Creating an argument
• Key concepts: evidence,tension, story
• Structure and signposting
• Involving your audience
• Creating impact
• Writing for your own voice
• Script preparation and rehearsal
• Managing nerves