Publishing Training Centre: Content Marketing

Content marketing enables publishers to create and distribute valuable, relevant and inspiring content that appeals to target audiences; and to effectively promote brands by connecting with readers in a deeper way than just telling them a product is out there.

It aims to talk to customers on their own terms, introducing them to a brand, exciting them and moving them along the buying process or developing loyalty.

Driving sales, data signups or other actions are proven to be more responsive through content marketing than straight forward online adverts alone and this course is a practical introduction to understanding the broad strategy, techniques, styles and distribution techniques required for a successful campaign.

Marketing professionals, editorial staff and anyone who is required to promote a brand will benefit from this course.

Learn how to: attract and engage customers through the creation of relevant, compelling content that has value for your audience; put together an effective content strategy and create a content calendar to deliver it; use social media to distribute and amplify your content’s reach; use content marketing as an SEO tool; and measure your success.