Publishing Training Centre: Content Strategy for the Web

Take charge of planning the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors.

Whether you’re relaunching, starting from scratch or wrestling with an unruly site, this course provides the foundation on which you can develop your content strategy and integrate it effectively within your organisation.

Anyone who produces or manages online content including writers, editors, web managers, marketers, and PR and media professionals will benefit from this course.

Learn how to: prioritise and plan content to fulfil your organisation’s goals; use and reuse content efficiently; delegate content creation and maintenance with confidence; prevent your website from becoming chaotic and confusing; develop tools to help you assess, create, publish and direct content.