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June 2017

Publishing Training Centre: Introduction to Marketing

13/06/2017
|Recurring Event (See all)

One event on 07/11/2017 at 00:00

Publishing Training Centre, 6 Bell Yard
London, WC2A 2JR United Kingdom
+ Google Map
£595

Marketing departments in publishing companies are exciting places to work, but understanding both your part in the business and what you are trying to achieve is crucial when both budget and activity have to be spent as effectively as possible. You need to learn who all your audiences are, not just the consumers who buy your books but also your colleagues in different departments and the retailers who will sell and promote your books. You also need to understand the…

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