Publishing Training Centre: Managing Publishing Strategy

If you’re charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to crucial competitive strategic thinking – designed especially for print or digital publishers – is for you.

Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There’s also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.

At the end of the course, you’ll see how this new way of thinking can be applied to your own strategic questions. You’ll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.

Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing will benefit from this course.

Learn how to: clearly define your overarching goals and those of the organisation in which you work; analyse the opportunities and competitive environment in your market; identify the important strengths of your organisation; generate strategic options and choose the most successful; create financial plans that tell the strategic story; plan for an uncertain future; and communicate your plans concisely and effectively.