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Talking Editorial (BookMachine Unplugged Online 2022)

March 23 @ 18:00 - 19:00

£5.00

The evolutionary role of the Editor

The modern editor’s role is now fluid and expansive, requiring a multitude of skills. Boundaries between the traditionally separate roles of editor, publicist and marketer are blended and go beyond the traditional editorial, PR and marketing relationship.

So where does commissioning start and marketing and PR end?

Join Magdalene Abraha (Jacaranda), Mireille Harper (Bluebird Books) and Ore Agbaje-Williams (HarperCollins) on Wednesday 23rd March from 6-7pm GMT for a conversation about what it means to be an editor today. They will reflect on how editors are now under pressure to track what the audience thinks, wants and knows, and will consider how their role goes beyond working effectively with other departments to combine elements of all these different skillsets. They will consider how editors have to listen to their audience and liaise more heavily than ever, and at the same time are held accountable and challenged by the readership.

The role of the editor has been demystified and shaken. It’s no longer about the editor and their innate taste making or curation skills. Register now for a frank and refreshing discussion on what this means.

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