The science of reading: How data can change how we publish

Reading books is seen as a deeply personal experience where the only feedback is a good or bad review. Imagine if you could find out how much your readers actually read, where they struggled, when they dropped out, and what they share with their friends to help improve your publishing programme?

Publishers rarely pay attention to how their products are used, but this kind of intelligence can transform the publishing process from commissioning through to marketing and sales. It can help publishers develop and build habit forming products, bring readers back into books, and push completion rates up.

Join BookMachine Editorial Board Member Emmanuel Kolade (Shulph) and a range of expert speakers on Wednesday 11th May 2022 from 6-7pm BST, to hear how you can build engagement techniques for your books using data and analytics. This discussion will take you beyond the standard industry sales data and will consider the challenge of how we send our products off into other proprietary systems which has prevented us from understanding so much for too long. Hear about the experience of other sectors, discover existing initiatives within publishing, and identify what you need to know to turn casual readers into avid advocates.

Usage data can illustrate the attributes of successful titles. And if we apply this scientific approach to understand reading, we can transform writing, commissioning and sales.