Understanding Facebook: Ads training for Publishers

About the course

BookMachine Works is running a training session for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns.

“I like that it was a small group and covered a lot. The course went over the basics, but also covered more complicated elements – including tips to use for marketers already using Facebook ads”

Rosie Henry, Brand Executive, HarperCollins

Course Overview

Introduction

• The role of Facebook ads and creating your campaign goals

Understanding Facebook Ad Options

• Facebook Campaign Types and marketing objectives
• Understanding the ad options available
• Targeting your ads (building custom audiences, demographic, behaviour and interests)

Building Facebook Advertising Content

• Word limits and content guidelines
• Images explained
• What ad content performs well
• Understanding advertising costs

Measuring your Facebook Ads Success

•  Using Facebook Ads Manager analytics to measure success

Course Trainer

Abby Coften is a member of BookMachine Works. She a CIM-qualified digital marketer and trainer with over 15 years’ experience leading and implementing successful campaigns for trade and educational publishers and has the E-marketeers Certificate in Facebook Sponsored Advertising. She has initiated campaigns for a wide range of high-profile titles and series including BFI Books, The RSC Shakespeare, Teach Yourself Series, Financial Times Business as well as English Language Teaching, Academic and Non-Fiction Consumer bestsellers.

Costs

BookMachine Members: £129+VAT (£99+VAT if booked by the end of September)
Non-Members: £159+VAT (£139+VAT if booked before by the end of September)