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Whose cover is it anyway? Cultural appropriation and the ethics of cover design As the debate about better representation in publishing continues, most of the focus is on diversity and inclusivity from a writer or publishing team perspective. But what about the design process? There is increasing concern about cultural appropriation in cover and book […]
Understanding and using audience data: The present and future of marketing Audience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And you can use data to ground yourself, manage your workflow and […]
Can anything become an audiobook? Innovation, consumer insight and the future of audio publishing The ‘big shifts’ in audio over the past five years have been exhilarating. And the fast pace of development alongside more recent changes in the way consumers interact with audio suggest more, unexpected potential. Alongside ongoing growth in the market, these […]
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