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September 2022

Talking Marcomms (BookMachine Unplugged Online 2022)

September 28 @ 18:00 - 19:00
£5.00

Understanding and using audience data: The present and future of marketing Audience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And you can use data to ground yourself, manage your workflow and make the right decisions. But how do you approach your use of data in strategy, planning and implementation? Peter McCarthy, Director for Consumer Insight at…

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November 2022

Talking Design (BookMachine Unplugged Online 2022)

November 16 @ 18:00 - 19:00
£5.00

Whose cover is it anyway? Cultural appropriation and the ethics of cover design As the debate about better representation in publishing continues, most of the focus is on diversity and inclusivity from a writer or publishing team perspective. But what about the design process? There is increasing concern about cultural appropriation in cover and book design. Thought is increasingly given (or not) to using a designer who is culturally related to the content, but practical questions remain on how this…

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