How we can help

Tag Archives | ALPSP

ALPSP: Sales Essentials Webinar Series: Competition Law

Antitrust and competition law govern the competitive process and promote fair and open competition. They are intended to ensure that the best products are available at the lowest prices to the greatest number of consumers, and to protect consumers and the process. These laws generally forbid agreements or joint actions between competitors regarding prices, bids, product or territory allocations, customers or suppliers; agreements or joint actions between suppliers and customers that restrain or tend to reduce competition; and conduct by a single entity that is intended to establish or maintain a dominant market position or monopoly. Violations of these laws can lead to severe monetary fines for companies and fines and even imprisonment for individuals. This webinar will focus on good practice and how to conduct your publishing business in a legally compliant way.

All publishing sales and business development staff, as well as people who participate in trade associations or who negotiate transactions in general, will benefit from this webinar.

Continue Reading

ALPSP: Commissioning Content: Working effectively with authors and editors

This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.

You will learn to: utilise appropriate market scanning techniques; approach potential new authors and editors with increased confidence; prepare more effective proposals and develop successful lists; analyse and critically evaluate commercial opportunities; manage contracts and schedules effectively; and develop techniques to avoid bad decisions.

This course is aimed at commissioning editors and managing editors involved in a new launch programme or book list commissioning role with one to two years’ experience. Staff newly appointed to these positions will also benefit.

Continue Reading

ALPSP: 10th Anniversary Conference and Awards

The ALPSP Conference provides a friendly forum in which to share information and knowledge, learn about new initiatives, and engage in open discussion on the challenges and opportunities facing publishing today. With expert speakers and a wide ranging programme, the ALPSP Conference is for everyone in the scholarly publishing community. A range of sponsorship opportunities are also available at the conference. The ALPSP Conference is a key event in the calendar and attracts a high level audience from all sectors of the scholarly communications industry.

Continue Reading

ALPSP: Effective Social Media for Scholarly Publishing

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works – and what doesn’t – for different platforms.

You will learn to: understand how to identify the relevant social media platforms for your audiences, how they work, and what they offer to scholarly publishing organizations; plan and successfully deliver effective social media campaigns that are integrated into your wider marketing and communications activities; and work effectively within your organization to optimise social media activities.

This course is suitable for everyone in scholarly publishing who wishes to harness and integrate social media marketing into their organizations strategy. Typically this includes all marketing staff including marketing managers, marketing executives, communications professionals, and all editorial staff.

Continue Reading

ALPSP: Managing and Influencing your Editorial Board

One in three meetings are not nearly as productive as they could be, and only 50% of members actively contribute. Most editorial board meetings have broad agendas and try to cover everything, but very few decisions are actually made. This course will provide you with the essential practical skills to make your meetings highly effective, where everyone contributes and all necessary decisions are reached.

You will learn to: have the skills to create a high performing editorial board; identify how your editorial board is performing; prioritise areas that will improve performance and develop a strategy to implement change; easily build effective partnerships and influence others.

This course is for publishers, managing editors, publishing editors and academic editors responsible for managing editorial boards, either directly (as chair) or indirectly. As it will assume some prior knowledge and experience of editorial boards, the course is particularly aimed at editors with at least 1-2 years experience. The course will also really benefit members of editorial boards.

Continue Reading

ALPSP: How to Survive (And Thrive) in the Digital Universe

The pace of change in scholarly communication technology is accelerating. In a relatively short period, digital publishing enabled the development of a new business model – open access – and it’s only a few short years ago that article and alternative metrics appeared on the radar. Today, publishers and researchers are bombarded with a stream of new information technology breakthroughs which are developing out of the community but also increasingly feeding in from other industry sectors. Open data and open science, collaborative technologies and networks, and a closer relationship between research information and research management are all currently emerging as important developmental areas. Whilst on the horizon, AI and the internet of things loom large with exciting but nebulous possibilities.

These innovations constantly promise to disrupt and reform scholarly communication, so how do we make sense of these changes as a publisher? What are the things that we need to do now? How can we learn from the past, what will the future hold and why should we care? How do we tell which technologies are truly important and commercially viable?

This seminar is ideal for anyone working in and around the delivery, or consumption, of published content online – Product Managers, Product Owners, Heads of Strategy, Senior Publishing Managers, Commercial Managers and Librarians.

Continue Reading

ALPSP: Licensing Your Content

Licensing content has rapidly become a key component of the academic publishing environment, but why is this needed and what are the practicalities? What are the key issues to be aware of and consider when negotiating a licence? This course will outline the development of licensing on various platforms including print and online (and mobile). It will also cover current issues around author licensing, open access and the use of Creative Commons licences, and will give delegates a full understanding of the growing range of licence arrangements that are now available for all content.

You will learn: to fully understand the types of agreements used to license content and why certain clauses are included for the publisher and customer; and to gain an understanding of current legal issues affecting online content and the implications for publishers.

Delegates should have a grasp of the copyright and legal framework (such as provided by ALPSPs Understanding Copyright). This course is aimed primarily at delegates working with licensing products to customers directly or via a third party. It will therefore be suitable across contracts, rights and licensing, sales, marketing and library liaison functions.

Continue Reading

ALPSP: Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

You will learn to: understand the environment in which you operate as marketeers and the impact this has on your strategies; use the full marketing toolkit in the most effective ways; assess customer needs; and make appropriate changes to your products and marketing messages.

This course is an ideal next step for marketing executives, managers and so on who have attended the ALPSP Introduction to Journals Marketing course or have had several years’ experience of putting these principles into practice but are now looking to expand their marketing skills.

Continue Reading

ALPSP: Journal Financial Strategy for Non-Financial Managers

This course is essential for middle and senior publishing managers, who meet a multiplicity of financial problems in managing a journals portfolio. The workshop will introduce finance and accounting problems that managers face at senior level, and ensure they have the tools to deal with these effectively.

You will learn to fully appreciate the financial strategy issues that affect journals and organizations and feel at ease dealing with accounting and finance experts. You’ll be able to carry out a strategic review of your business environment and journals portfolio and be confident at developing a financial plan for new business including open access.

This course is aimed at experienced journal publishing managers, publishing editors and publishers. Financial controllers or managers from other functions supporting journals will also benefit. Ideally delegates will have had experience of some of the following: running a journals portfolio, partner acquisition, proprietary journal/ portfolio purchasing; long-term budget setting; contract negotiation and agreement; establishing joint ventures; and presenting business strategies at senior level.

Continue Reading

ALPSP: Sales Essentials Webinar Series: Bribery Prevention

Companies must conduct their worldwide operations and activities in compliance with all applicable anti-bribery and corruption laws. Bribery laws prohibit payments or the giving of other advantages to third parties that are intended or likely to improperly influence their decision-making. This webinar will focus on what sort of standards and procedures need to be put in place to help comply with, and avoid, violations of these laws.

This webinar will suit all publishing sales and business development staff, as well as staff who are involved in negotiating transactions in general.

Continue Reading