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Advanced Journal Development: Strategic development for journal managers

This course has been designed as a follow-on from Journal Development 1 which provides participants with a toolbox system for planning the development of their journals. This more advanced course looks at overarching strategies for journal development including acquisition and portfolio development. The course is built around case studies to allow participants to work on simulated scenarios in order to discuss and test ideas and strategies with their peers and the course facilitators.

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I Never Metadata I Didn’t Like

Everyone involved in scholarly communications touches metadata at some point, even if you don’t call it that. Behind every manuscript submission, every link on the web, every platform launch plan, and every analytics dashboard – lies metadata.

In a recent report surveying executives from 25 leading publishers, metadata was rated as the top element “essential to our business” but the second lowest in terms of capability. Why? Metadata is perceived by publishers as hard to do and even harder to do right. Most content is still tagged manually, which can introduce errors. Metadata’s purpose is to describe content, and as it permeates throughout hundreds or even thousands of platforms, systems, users, countries, mistakes and gaps are passed along too, which means content is often consistently misrepresented.

In this program, as the title suggests, everyone is a metadata fan! We will hear from publishers who describe their journey to enrich metadata and their lessons learned along the way. We’ll also hear from consumers of metadata who will bang the drum for an emphasis on abstracts or acceptance dates (or you name it), and from infrastructure organisations who attempt to collaborate to make it easier for everyone to do better.

What can we each do to invest, prove the ROI and improve the completeness and accuracy of metadata for all research outputs?

Metadata is said to be “a love letter to the future”. Let’s get together for a day and design our future.

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Understanding Copyright Online

This online course provides an essential introduction to copyright law and how it is used in practice. Delegates will gain an understanding of the legal publishing landscape, and be able to make sense of their own organization’s contracts and licences.

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An Introduction to Agile Project Management for Publishing

The focus of the course is to present the core philosophies behind successful Agile project management, brought to life by anecdotes, war stories, publishing case studies and robust discussion on the various techniques. The role of product owner will be briefly examined, with respect to stakeholder management and user story development. Delegates will work in small groups to practice the relevant concepts and learn how to avoid the common pitfalls. The course will allow team members embarking on a project to use a range of Agile techniques through practical exercises.

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Online Journal Discovery and Delivery: Working with libraries and industry intermediaries to maximise readership

Formerly Understanding EJournal Technology this course has been updated to reflect the needs of delegates.
This course will provide an insight into the technologies behind online journal delivery, and help delegates understand the challenges faced by libraries in providing readers with access to their journals. The course will be business-centric – clearly positioning technologies in the context of the industry issues they aim to solve. Participants will learn how technologies influence the delivery of journals from publisher via library to the end-user.

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Commissioning Content: Working effectively with authors and editors

This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.

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ALPSP Conference and Awards 2019

The ALPSP Conference provides a friendly forum in which to share information and knowledge, learn about new initiatives, and engage in open discussion on the challenges and opportunities facing publishing today. With expert speakers and a wide ranging programme, our annual event is for everyone in the scholarly publishing community. We also offer a range of sponsorship opportunities for this key event in the calendar, which attracts a high level audience from all sectors of the scholarly communications industry.

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Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

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Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

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