This is the definitive course for commissioning editors who seek the skills necessary to build profitable publishing lists.
If you’re an editor with responsibility for acquisitions and list-building in educational, academic or professional publishing, this unique programme – an intensive residential course – will give you the best possible start. Supported by top publishers, it’s considered by many to be an essential element on any commissioning editor’s CV.
You’ll learn how to create market-led proposals, plan publications and work with colleagues performing other functions, particularly sales and marketing. You’ll also get a clearer understanding of financial management and costings, and discover ways of managing yourself and your time to better effect.
A case study is a key part of the course. Working in a group, you’ll develop a full publishing project – from title and content, through costings to marketing plans – and present your proposals to a ‘board of directors’.
Group sessions are led by expert tutors, ensuring a variety of teaching styles, experience and pace. The elegant venue provides an atmosphere conducive to learning and networking, resulting in hugely rewarding relationship-building opportunities. After four days of hard work, you’ll leave the course tired but inspired!
Development editors, commissioning editors, research editors, acquisitions editors and managing editors who work in educational, academic, reference and professional publishing will benefit from this course.
Learn how to: develop a publishing list that meets company strategy and management goals; structure and present commercially attractive publishing proposals; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.
