This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.
Tag Archives | commissioning
Publishing Strategy Toolkit – two-day course with Kay Symons
An intensive course on competitive strategy for commissioning editors with at least two years’ experience.
Publishing Strategy Toolkit
If you’re charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to competitive strategic thinking is for you.
You will discover new ways of thinking that can be applied to your own strategic questions and will leave with a wealth of ideas and the confidence to take your products, and your career, to the next level.
Publishing Strategy Toolkit runs once a year with a highly popular tutor, so early booking is strongly recommended. You will gain the most benefit from this course if you are already confident with the basics of commissioning.
Publishing Training Centre: Trade Commissioning and List Management
Launched as a four-day, residential course in November 2015 and now a three-day, non-residential course, Trade Commissioning and List Management is specifically for commissioning and acquisition editors from consumer book publishing who require the skills necessary to build a profitable publishing list.
If you’re an editor in the early stages of your career, with responsibility for acquisitions and list-building in trade commissioning, this unique programme will give you the best possible foundation. This intensive three-day course looks to combine the creative with the entrepreneurial, and balance intuition with methodology. It will be hugely rewarding for those who take part in terms of the knowledge and skills gained, and the networking and relationship-building opportunities.
The programme covers all the essential skill areas that a successful list-builder needs to acquire. It also explores the critical relationships with internal and external partners with whom effective working relationships are essential.
Each sessions is led by expert tutors, ensuring a variety of teaching styles and personal experience.
Acquisition editors, commissioning editors, development editors or anyone about to step up to their first commissioning job in trade fiction, non-fiction or children’s publishing will benefit from this course.
Learn how to: develop a publishing list that meets company strategy and management goals; understand how they add value to the business; structure and present commercially attractive publishing proposals and win book auctions; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.
Publishing Training Centre: Commissioning and List Management
This is the definitive course for commissioning editors who seek the skills necessary to build profitable publishing lists.
If you’re an editor with responsibility for acquisitions and list-building in educational, academic or professional publishing, this unique programme – an intensive residential course – will give you the best possible start. Supported by top publishers, it’s considered by many to be an essential element on any commissioning editor’s CV.
You’ll learn how to create market-led proposals, plan publications and work with colleagues performing other functions, particularly sales and marketing. You’ll also get a clearer understanding of financial management and costings, and discover ways of managing yourself and your time to better effect.
A case study is a key part of the course. Working in a group, you’ll develop a full publishing project – from title and content, through costings to marketing plans – and present your proposals to a ‘board of directors’.
Group sessions are led by expert tutors, ensuring a variety of teaching styles, experience and pace. The elegant venue provides an atmosphere conducive to learning and networking, resulting in hugely rewarding relationship-building opportunities. After four days of hard work, you’ll leave the course tired but inspired!
Development editors, commissioning editors, research editors, acquisitions editors and managing editors who work in educational, academic, reference and professional publishing will benefit from this course.
Learn how to: develop a publishing list that meets company strategy and management goals; structure and present commercially attractive publishing proposals; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.
ALPSP: Commissioning Content: Working effectively with authors and editors
This course considers ways in which to develop and manage a commercially successful academic journal and book programme. Taking delegates step-by-step through the commissioning process, it aims to provide practical advice, relevant tips and techniques to commission and solicit successful content and titles – from market scanning and community development through to proposal management and eventual publication. It also considers appropriate financial forecasting models.
You will learn to: utilise appropriate market scanning techniques; approach potential new authors and editors with increased confidence; prepare more effective proposals and develop successful lists; analyse and critically evaluate commercial opportunities; manage contracts and schedules effectively; and develop techniques to avoid bad decisions.
This course is aimed at commissioning editors and managing editors involved in a new launch programme or book list commissioning role with one to two years’ experience. Staff newly appointed to these positions will also benefit.
Training for Commissioning Editors
You might have seen that our friends at the Publishing Training Centre have designed a brand new training course, Trade Commissioning and List Management (TCLM), four days of intensive training, covering all aspects of commissioning and list building. We were delighted to see that it has been developed by Lisa Edwards, former […]