Talking Editorial (BookMachine Unplugged Online 2022)

Talking Editorial (BookMachine Unplugged Online 2022)

The evolutionary role of the Editor The modern editor’s role is now fluid and expansive, requiring a multitude of skills. Boundaries between the traditionally separate roles of editor, publicist and marketer are blended and go beyond the traditional editorial, PR and...
Publishing Strategy Toolkit

Publishing Strategy Toolkit

If you’re responsible for a publishing list or market segment, or have recently been promoted to commissioning editor, this introduction to competitive strategic thinking is for you. compete effectively, this introduction to competitive strategic thinking –...

Publishing Strategy Toolkit

If you’re charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to competitive strategic thinking is for you. You will discover new ways of thinking that can be applied to your own strategic...