Understanding and using audience data: The present and future of marketing Audience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And...
Metrics and impact measurement have become an increasingly important part of the scholarly publishing and research landscape. This course covers some of the ways publishers can measure impact and the associated metrics. It is divided between citation metrics, such as...
Scholarly publishing is becoming more complicated and things are changing at an unprecedented rate. In order to keep ahead of, or at least up with the curve, many publishers are turning to customer data and data about content to provide business intelligence and...
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