Talking Marcomms (BookMachine Unplugged Online 2022)

Talking Marcomms (BookMachine Unplugged Online 2022)

Understanding and using audience data: The present and future of marketing Audience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And...

ALPSP: Journal Metric Analysis and Measuring Impact

Metrics and impact measurement have become an increasingly important part of the scholarly publishing and research landscape. This course covers some of the ways publishers can measure impact and the associated metrics. It is divided between citation metrics, such as...