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Tag Archives | digital publishing

Copyright: How to Get What You Need in the Digital Age

With the explosion of content available, on the internet and in print, the wide use of social media and ease of dissemination, it’s more important than ever to know who has the rights to content and who can exploit it. When are there are other rights to consider (such as for use of personal information)? When may permission be needed?

The course also covers ownership of copyright in print as well as digital content.

This course is for anyone who is involved in the creation and publication of copyright material and use of services and content online, including for marketing purposes.

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The London Book Fair

The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

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BIC’s Metadata Power Half-Day Training Course

Many twenty-first century book readers are searching for, discovering and purchasing books via the internet instead of browsing the shelves of a library or bookstore. Whether digital or in print, their success in finding the right book for their needs dictates how well the book sells. And this success depends on metadata.

Increasingly, the power of metadata is replacing traditional selling techniques. In effect, the publisher needs to treat ‘information about books’ or ‘product metadata’ as its online sales force. An understanding how metadata is created and managed, how it is distributed through the book trade, and how it is used by retailers, libraries and readers is critical knowledge for today’s publishers.

The course begins with a simple overview of what metadata means in the book world, linking what the publisher does with simple information like title, author, ISBN and price with what the outside world – the retailer or reader – sees. It describes how publishers can take responsibility for and manage that data. And it takes a look at the ‘data supply chain’ – how the key data gets from publisher to bookstore and library catalogue. It discusses how metadata can be given a commercial value, and how more comprehensive and more timely data can fuel extra sales.

It covers the range of different metadata fields that can be supplied, the needs and expectations that retailers and libraries have, methods of data delivery and how publishers may be assessed on how well they meet those needs.

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Redefining Storytelling

This is an annual event that we run at London College of Communication, gathering MA Publishing students and industry professionals together to explore emerging issues in publishing across all sectors.

This year, the theme of the event is Redefining Storytelling, in which we highlight how the publishing industry continues to evolve. The event will include two separate panel discussions led by a variety of industry experts. Storytelling has always been key to publishing, but now stories are being told in various new ways.

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Publishing Training Centre: Writing And Editing For The Web

The web editor’s role is crucial in creating readable, searchable and findable web content that enables readers to complete their web tasks quickly and painlessly.
Now fully revised and condensed to a one-day course, Writing and Editing for the Web provides the essential guidance and techniques to make the most impact.
Anyone who creates or has responsibility for web content, including content designers, editors, writers, business owners and publicity and marketing staff will benefit from this course.
Learn how to…

  • Exploit the constraints and freedoms of the internet to make content easy to read and your web pages easy to find
  • Use the capabilities and limitations of web technology
  • Organise and structure content
  • Write web content that is shareable across social media
  • Develop a site that reaches readers before they reach for the back button.
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Publishing Training Centre: Digital Proofreading

The need for content to be accurate and consistent remains a top priority for publishers. At the same time, e-books and digital publishing projects may include elements such as PDFs and web pages. Even publishing projects that will ultimately be delivered in a printed format can involve digital stages.

As a result, in-house and freelance editorial staff are increasingly required to add on-screen proofreading to their armoury of skills. This digital proofreading course allows delegates to do just that.

Every student will have sole use of a computer, pre-loaded with all the essential software.

Everyone responsible for the editorial consistency and accuracy of web-based projects and e-books or of digital elements such as PDFs, CDs, DVDs and PowerPoint presentations will benefit from this course. The course is particularly suited to those making the transition from print to digital.

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BIC: eBook Creation: Advanced & Practical

Do you like to know what’s going on under the digital hood? Then this course is for you. Picking up where BIC’s ‘eBook Creation: Investigated & Explained’ training course ends, this course is a practical, hands-on look at the production of eBooks. It will investigate the different platforms, creation methods and workflows, plus their application and the pros and cons of each.
The course is aimed at those who are currently responsible for the production of eBooks and for those with a small amount of knowledge of CSS, InDesign (CS4 upwards) and XML.
All of BIC’s courses are designed in conjunction with a group of Production Directors from leading houses so that they focus on what you need to know. Each course contains a formal assessment recognised by many of the UK’s publishing houses.
The course will provide you with the tools to brief suppliers well and to understand the overall mechanics of eBooks.
You will learn:

  • The various stages involved in eBook production
  • The elements of an ePub file
  • How to think ‘digitally’
  • What an enhanced eBook is
  • How to place audio and video files in an eBook
  • How to select the best format for your book
  • How to create custom content for iPads
  • How to add metadata to your eBook
  • How to crack open an eBook file to add or correct content
  • How to select the best source material for your eBook
  • How to write clear specifications and brief suppliers by creating your perfect handover template
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BIC: Metadata for Beginners

Metadata for Beginners is aimed at anyone in the publishing industry who is involved with bibliographic data in the supply chain. It is further aimed at anyone needing a better understanding about bibliographic data and the role it plays in the commercial success of a book. The course aims to demystify the subject of metadata, a subject often regarded as technical and complicated.
Whether you’re a new-starter in the industry, you’ve changed jobs in-house or you’ve been in publishing ‘forever’ this course will get back to basics. The course is not technical and requires no prior knowledge of metadata. The course is relevant to those working in Editorial, Sales, Marketing, Production and IT.
Course Content:

  • The definition of Metadata
  • What information makes up Metadata?
  • Who is responsible for metadata in a publishing house?
  • What are the different formats used to capture metadata?
  • Metadata for print and e-books
  • The importance of publisher metadata
  • Who are metadata end-users?
  • Metadata management
  • What are industry standards and why should publishers strive to meet them?
  • What is a data aggregator and who are the main players?
  • The life-cycle of metadata – where does book metadata go after it leaves the publisher?
  • Why is metadata crucial to the commercial success of a book?
  • How can poor metadata hinder sales?
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Publishing Training Centre: Digital Project Management

Digital project management can be challenging. You may have to deal with mixed teams, all with different roles and responsibilities, and manage tight budgets and deadlines. The fluidity of the digital landscape and having to cope with the expectations of others add even more layers of difficulty.

Applying the approaches and methods of other industries to the problems specific to digital publishing requires thought, skill and a process of continuous improvement. This two-day course provides the skills needed to manage digital projects using Agile and other iterative techniques, through both classroom-based learning and follow-up coaching by email.

You’ll find that it’s relevant to all products requiring the writing of custom software and the machine-readable mark-up of content and metadata.

Those involved in the management and delivery of digital projects, including editors, commissioning editors, web managers, project managers and publishers will benefit from this course.

Learn how to: understand the difference between managing print and digital projects; deliver fit-for-purpose digital projects within required time scales and budget, even if specifications and the budget change; manage complex projects, using interactive project management techniques and Agile, Lean and Kanban methodologies; deal with inputs from multiple stakeholders; select suppliers and put together teams that can deliver digital projects.

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