This course will accelerate the learning of sales managers new to scholarly publishing who aim to build a revenue stream and customer-base by focusing on how to formulate and implement sales strategy for institutions, libraries, academics, and consortiums, appropriate to markets both domestic and international.
Tag Archives | management
Series 1 Episode 22 of bookcareers.com Live This episode of bookcareers Live focuses on How to Manage Your Boss. When we asked for topics to cover in our bookcareers podcasts, this one kept coming up time and again. How do you manage your boss when they have been made a manager and they really shouldn’t […]
This course is essential for middle and senior publishing managers, who meet a multiplicity of financial problems in managing a journals portfolio. The workshop will introduce finance and accounting problems that managers face at senior level, and ensure they have the tools to deal with these effectively.
You will learn to fully appreciate the financial strategy issues that affect journals and organizations and feel at ease dealing with accounting and finance experts. You’ll be able to carry out a strategic review of your business environment and journals portfolio and be confident at developing a financial plan for new business including open access.
This course is aimed at experienced journal publishing managers, publishing editors and publishers. Financial controllers or managers from other functions supporting journals will also benefit. Ideally delegates will have had experience of some of the following: running a journals portfolio, partner acquisition, proprietary journal/ portfolio purchasing; long-term budget setting; contract negotiation and agreement; establishing joint ventures; and presenting business strategies at senior level.
The first step in people management is often reported as the most challenging. This course aims to give newly appointed managers and those in their first year of managing one or two staff the core knowledge and basic tools to make it a truly rewarding experience. The course will be highly interactive and give participants the opportunity to share experience with peers. We will use case studies, based on real publishing scenarios, to help you further your understanding, and you’ll get to apply the tools that you have learnt throughout the day. Participants will also gain an insight into their own personal development priorities and how to achieve them.
You will learn to: use a framework to develop and maintain the performance of your people; understand your own management style and flexibility; understand how to develop and maintain motivation; use and develop the job description to drive job achievement; set better objectives with your people; manage your time effectively; understand some of the current and future management challenges in publishing; and identify your own next development priorities.
This is a one-day course for first-time managers in publishing with one to three staff. Ideally suited for those who are newly appointed or in the first year of managing, although those with greater experience who want to refresh the basics will also benefit.
If you’re charged with maximising the success of a publishing list or market segment and want to compete effectively, this introduction to crucial competitive strategic thinking – designed especially for print or digital publishers – is for you.
Business school models that will help you structure your thinking are complemented by real-world examples of successful (and unsuccessful) strategic approaches from publishing. There’s also a stimulating combination of presentations, practical exercises, discussion and delegate interaction.
At the end of the course, you’ll see how this new way of thinking can be applied to your own strategic questions. You’ll leave with a wealth of new ideas and the confidence to take your products – and your career – to the next level.
Publishers, commissioning editors, publishing managers and anyone else responsible for publishing strategy within educational, academic, professional or trade publishing will benefit from this course.
Learn how to: clearly define your overarching goals and those of the organisation in which you work; analyse the opportunities and competitive environment in your market; identify the important strengths of your organisation; generate strategic options and choose the most successful; create financial plans that tell the strategic story; plan for an uncertain future; and communicate your plans concisely and effectively.