Effective Social Media for Scholarly Publishers

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and...

Content Strategy for the Web

Is your website content aligned with your organisation’s goals? Whether you’re relaunching, starting from scratch or wrestling with an unruly site, this course provides the foundation to develop your content strategy and integrate it effectively within...