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Tag Archives | marketing

Effective Social Media for Scholarly Publishers

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works – and what doesn’t – for different platforms.

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Content Strategy for the Web

Is your website content aligned with your organisation’s goals? Whether you’re relaunching, starting from scratch or wrestling with an unruly site, this course provides the foundation to develop your content strategy and integrate it effectively within your organisation.

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BMS Masterclass with James Spackman: Young Adult / Crossover fiction focus

The BMS is inviting its members to delve into some of the most successful YA and crossover marketing campaigns of the past twelve months as part of its latest BMS Masterclass session with James Spackman, Publisher of Profile Pursuit and branding consultant.

A summary of the campaigns being discussed will be circulated ahead of the masterclass and audience members will be encouraged to come armed with questions. We are aiming for a wide-ranging discussion about creating campaigns with real impact.

Speakers are TBC.

At the end of the session, James will host a campaign surgery, allowing anyone to bring up challenges they are facing in their own campaigns. The session aims to be open and interactive, and has proved to be full of lively discussion in the past.

The Masterclasses are a great way to get an insight into successful campaigns and to get feedback from marketers from across the industry on whatever you’re working on.

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Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

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Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

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Campaigns that Make a Difference

The theme of this year’s joint event with the PPC at the London Book Fair 2019 will be Campaigns that Make a Difference: Issue led PR and Marketing.

The PPC and BMS will explore ways in which publishers are using creative publicity and marketing opportunities to make a difference. Issues of inclusivity, diversity, mental health and wellbeing, feminism, climate change and the environment are at the forefront of publishing, but simply acquiring and releasing these books into the world is not enough.

Publicists and marketers have a vital role to play in amplifying this content. Charity partnerships and collaborations, attention-grabbing advertising, viral social media campaigns, memorable press coverage and conversation-starting stunts can be used to great effect to generate awareness and continue the dialogue beyond the page.

The launch of #Merky Books, a PRH imprint for inspiring new voices, the conversation around junior doctors and This Is Going To Hurt and the unmissable activity for Feminists Don’t Wear Pink is just a handful of cases where issue-led books have been placed firmly in the centre of the new arena, in publishing and beyond, and have had a lasting impact.

Teams from a variety of publishers, along with charity ambassadors, will give insight, showcase their work and share effective ways in which publicists and marketers can create book campaigns which truly make a difference, with resources of any size.

Entry to the event is free of charge, but you do require a LBF pass to gain access. Visit the LBF website for details.

We look forward to seeing you there!

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Successful Freelancing – bookcareers.com LIVE

Series 1 Episode 9 of bookcareers.com Live This episode focuses on Successful Freelancing. Are you a freelance or thinking of going freelance?  What are the two reasons that most people quit freelancing? Many people consider freelancing from time to time.  No matter what stage you’re at in your freelancing career, this episode contains 10 points […]

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Fact or fiction: Why the divide?

A talk from Anna Faherty at The Galley Club explores the subject with us. BOOK HERE for this event
Fiction or non-fiction? It’s the first decision we make when we enter a bookshop and it defines many of our reading identities. But why, in an age of ‘curation’, does everyone cling to this divide? At best, it helps us know what we’re getting. At worst, it hinders book discovery.

Anna’s talk will challenge how publishers and booksellers develop, label and present stories of all kinds, both on and offline. She’ll be blurring the lines between fiction and non-fiction, shaking up bookshop tables and sharing her passion for ‘generous browsing’. Expect an evening of diverse and provocative ponderings, from Netflix algorithms to the power of story and the right way to do curation.
Anna Faherty is an award-winning researcher, writer and teacher who has worked in publishing for over 25 years. Anna now collaborates with publishers and museums on an eclectic range of print, exhibition and digital projects. She teaches on publishing and writing courses at City University, Kingston University, Oxford Brookes University, University of the Arts and UCL. Her book States of Mind is a genre-busting anthology of science, philosophy, fiction and art published by Wellcome Collection.
Anna tweets as @mafunyane

BOOK HERE for this event

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