Introduction to Marketing

Introduction to Marketing

The marketing department of a publishing company is an exciting place to work. Understanding your part in the business and what you are trying to achieve is crucial when both budget and activity have to be spent as effectively as possible. This course will explain how...
Content Strategy for the Web

Content Strategy for the Web

Take charge of the creation, delivery and governance of your website content so that it can deliver real value for your organisation and meaningful experiences for your website visitors. Content Strategy for the Web, run by digital expert Sue Davis, provides the...
Content Strategy for the Web

Content Strategy for the Web

Take charge of planning your website content so that it delivers real value for your organisation and meaningful experiences for your website visitors. This practical course, with digital expert Sue Davis, provides the foundation on which you can develop your content...