Talking Marcomms (BookMachine Unplugged Online 2022)

Talking Marcomms (BookMachine Unplugged Online 2022)

Understanding and using audience data: The present and future of marketing Audience data is a powerful tool for marketers to use in times of change. It provides an evidence base for deciding strategy and peace of mind when devising and delivering your marketing. And...
Introduction to Marketing

Introduction to Marketing

The marketing department of a publishing company is an exciting place to work. Understanding your part in the business and what you are trying to achieve is crucial when both budget and activity have to be spent as effectively as possible. This course will explain how...