Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment...

Effective Journals Marketing

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment...
Campaigns that Make a Difference

Campaigns that Make a Difference

The theme of this year’s joint event with the PPC at the London Book Fair 2019 will be Campaigns that Make a Difference: Issue led PR and Marketing. The PPC and BMS will explore ways in which publishers are using creative publicity and marketing opportunities to make...

Fact or fiction: Why the divide?

A talk from Anna Faherty at The Galley Club explores the subject with us. BOOK HERE for this event Fiction or non-fiction? It’s the first decision we make when we enter a bookshop and it defines many of our reading identities. But why, in an age of ‘curation’, does...