Tag Archives | publishing training centre

Publishing Training Centre: Introduction to Editorial Skills

11/12/2017 in 0

Introduction to Editorial Skills has been created in collaboration with some of the UK’s major publishing houses, to offer a comprehensive introduction to modern publishing processes and the key publishing skills of copy-editing and proofreading.

For the very first time, the PTC is offering new editors the opportunity to learn proofreading and copy-editing skills, on-screen and on paper, in tandem. This is also the first PTC open course to offer PQB certification.

The course includes expert advice and practice carrying out on-screen and paper-based editorial work in a range of different types of content, and for both print and digital output.

Individuals working in book or journal publishing, in-house or freelance, wishing to develop copy-editing and proofreading skills, including editorial assistants, copy-editors, desk editors and production editors will benefit from this course. In addition, students wishing to start a career in publishing with formal training in editorial skills, as well as those who have to proofread and copy-edit as part of their job.

Learn how to: use the key skills of copy-editing and proofreading for various different types of content; understand how different methods of working impact the modern editorial workflow; and appreciate how the roles of the copy-editor and proofreader fit within today’s publishing process.

The course offers a unique three-step blended learning approach that combines self-study, a two-day classroom group course, and distance learning assessment.

Publishing Training Centre: How to Brief Creative Work

30/11/2017 in 0

Marketing and Sales teams are producing more material than ever; the “super proof” is having a renaissance, and #BookPost shows that creative marketing concepts for the trade are more influential than ever. And all the while, digital design moves on apace, offering ever-changing opportunities.

A modern marketer needs to be able to collaborate effectively with design colleagues, commissioning strong work across media, translating the strategic needs of a book campaign into persuasive artwork without looking over their shoulder or trying to design it themselves.

This course, which will benefit junior and mid ranking marketing people, and sales people who commission design work, will help you get it right with minimum fuss and friction.

Learn how to: be aware of a designer’s needs and priorities; understand the dynamics of a creative collaboration; turn a strategy into a creative brief; brief tightly yet keep an open mind; and feed back constructively yet candidly.

Publishing Training Centre: Rewriting and Substantive Editing

30/11/2017 in 0

Some content requires more than just quick copy-editing. This course, which combines practical exercises with group discussion, will help you assess and improve these texts efficiently and effectively.

You’ll work on your own, in pairs and as a group to analyse the stylistic problems of different types of text, look at a range of solutions and adjust presentation and construction to guarantee effective communication. The result? New skills and techniques that you can use to tackle future problems.

Learn how to: explain why a piece of writing doesn’t work; present strategies for improving pieces of writing; adjust the level and tone of a piece of writing; apply the techniques learnt to any text to enhance its accessibility and sense.

Publishing Training Centre: Progress in Editorial Skills: Copy-Editing and Proofreading

28/11/2017 in 0

This intermediate-level three-step course takes print and digital copy-editing and proofreading knowledge to the next level, instilling confidence in dealing with the trickiest of editorial challenges.

Following on from Introduction to Editorial Skills, and using the same three-step blended learning approach, students will be able to work on-screen and on paper. Anyone who already has some publishing experience, knowledge of proofreading and copy-editing, or has completed the introductory course, will find this an invaluable way to develop their skills further. It has been created by a team of industry experts, all with experience of working within the largest UK publishing houses, and is taught by tutors who have all worked as senior copy-editors and proofreaders.

Anyone with some prior experience of working in book or journal publishing, wishing to build on existing copy-editing and proofreading skills, including editors, project editors, production editors and managing editors will benefit from this course.

Learn how to:

Feel confident applying copy-editing and proofreading skills to a variety of publishing contexts
Appreciate what constitutes excellent editorial judgement and how it might be attained
Understand how editorial decisions impact project budgets and schedules
Recognise the importance of appropriate author liaison throughout the editorial process.

Publishing Training Centre: Writing And Editing For The Web

24/11/2017 in 0

The web editor’s role is crucial in creating readable, searchable and findable web content that enables readers to complete their web tasks quickly and painlessly.

Now fully revised and condensed to a one-day course, Writing and Editing for the Web provides the essential guidance and techniques to make the most impact.

Anyone who creates or has responsibility for web content, including content designers, editors, writers, business owners and publicity and marketing staff will benefit from this course.

Learn how to…

Exploit the constraints and freedoms of the internet to make content easy to read and your web pages easy to find
Use the capabilities and limitations of web technology
Organise and structure content
Write web content that is shareable across social media
Develop a site that reaches readers before they reach for the back button.

Publishing Training Centre: Digital Proofreading

23/11/2017 in 0

The need for content to be accurate and consistent remains a top priority for publishers. At the same time, e-books and digital publishing projects may include elements such as PDFs and web pages. Even publishing projects that will ultimately be delivered in a printed format can involve digital stages.

As a result, in-house and freelance editorial staff are increasingly required to add on-screen proofreading to their armoury of skills. This digital proofreading course allows delegates to do just that.

Every student will have sole use of a computer, pre-loaded with all the essential software.

Everyone responsible for the editorial consistency and accuracy of web-based projects and e-books or of digital elements such as PDFs, CDs, DVDs and PowerPoint presentations will benefit from this course. The course is particularly suited to those making the transition from print to digital.

Publishing Training Centre: Editing in Word

22/11/2017 in 0

You can change an author’s file on-screen relatively easily – but editing it efficiently and effectively requires more skill and specialist knowledge. Through a series of hands-on exercises, this course shows you how to make on-screen editing a more efficient process, improving the speed and quality of your work. You will learn ‘best practice’ in preparing files for import into typesetting programs, and you will also learn how to find the best resources on the internet.

Every student will have sole use of a computer with all relevant software. The basic techniques are applicable to all platforms.

Editorial staff and freelancers who use Word to edit text on-screen or who brief others to edit on-screen will benefit from this course. This course is focused on teaching you how to edit on-screen, not what to edit.

Learn how to: edit efficiently on-screen; prepare files in the best form for typesetting; create macros to ‘clean’ files automatically; flag changes to files electronically; and customise Word for editing.

Publishing Training Centre: Copywriting for Publishers

21/11/2017 in 0

Explore when, where and how smart copywriting can boost the performance of your book marketing projects.

If you work in publishing, you are already familiar with the power of words. This workshop shows you how to harness that power to create copy that inspires, persuades and sells. You’ll be provided with practical tools to complement your writing skills and further develop your expertise.

Whether you have to write advance information sheets, catalogue entries, back-cover blurbs or taglines, direct-marketing letters, newsletters or website content, this course can make a significant difference.

Anyone working in publishing and related areas who has to convey key messages through the written word will benefit from this course.

Learn how to: write copy that connects with your readers; exploit powerful techniques used by top professionals; and apply these techniques to a range of copywriting tasks.

Publishing Training Centre: Trade Commissioning and List Management

14/11/2017 in 0

Launched as a four-day, residential course in November 2015 and now a three-day, non-residential course, Trade Commissioning and List Management is specifically for commissioning and acquisition editors from consumer book publishing who require the skills necessary to build a profitable publishing list.

If you’re an editor in the early stages of your career, with responsibility for acquisitions and list-building in trade commissioning, this unique programme will give you the best possible foundation. This intensive three-day course looks to combine the creative with the entrepreneurial, and balance intuition with methodology. It will be hugely rewarding for those who take part in terms of the knowledge and skills gained, and the networking and relationship-building opportunities.

The programme covers all the essential skill areas that a successful list-builder needs to acquire. It also explores the critical relationships with internal and external partners with whom effective working relationships are essential.

Each sessions is led by expert tutors, ensuring a variety of teaching styles and personal experience.

Acquisition editors, commissioning editors, development editors or anyone about to step up to their first commissioning job in trade fiction, non-fiction or children’s publishing will benefit from this course.

Learn how to: develop a publishing list that meets company strategy and management goals; understand how they add value to the business; structure and present commercially attractive publishing proposals and win book auctions; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.

Publishing Training Centre: Market Research and Customer Insight

09/11/2017 in 0

Knowing what your customers think about your brand and the market is a crucially important step to making decisions with confidence on both tactical and strategic matters. This can be anything from a simple (yet critical) decision on cover design to refining the tone of your marketing communications or even exploring new product categories to expand into.

This Market Research and Customer Insight course is a practical introduction to running research, whether it be in-house or via an agency, and will arm you with the essential skills to run a research project and avoid common pitfalls. You will learn about research sources, planning and executing a campaign, making sense of all the data and finally implementing the research outcomes.

The course is a practical introduction to market research. Your tutor will present the key facts relating to effective research and then delegates are invited to try it for themselves in practical exercises.

Anyone responsible for making decisions on content, design, marketing or commissioning will benefit from this course. Managers will benefit from having topline knowledge of the process and tools available, and those responsible for actioning research will benefit from the structured process and key analytical tips which help to make sense of all the data.

Learn how to: brief a research project – key stages and defining the hypothesis you are trying to prove; use data sources – how can you draw on what you currently have, creating valid audiences; execute a campaign – testing, quantitative and qualitative; evaluate your findings – making sense of it all and presenting it back to the team.

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