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Tag Archives | publishing training centre

Publishing Training Centre: Trade Commissioning and List Management

Launched as a four-day, residential course in November 2015 and now a three-day, non-residential course, Trade Commissioning and List Management is specifically for commissioning and acquisition editors from consumer book publishing who require the skills necessary to build a profitable publishing list.

If you’re an editor in the early stages of your career, with responsibility for acquisitions and list-building in trade commissioning, this unique programme will give you the best possible foundation. This intensive three-day course looks to combine the creative with the entrepreneurial, and balance intuition with methodology. It will be hugely rewarding for those who take part in terms of the knowledge and skills gained, and the networking and relationship-building opportunities.

The programme covers all the essential skill areas that a successful list-builder needs to acquire. It also explores the critical relationships with internal and external partners with whom effective working relationships are essential.

Each sessions is led by expert tutors, ensuring a variety of teaching styles and personal experience.

Acquisition editors, commissioning editors, development editors or anyone about to step up to their first commissioning job in trade fiction, non-fiction or children’s publishing will benefit from this course.

Learn how to: develop a publishing list that meets company strategy and management goals; understand how they add value to the business; structure and present commercially attractive publishing proposals and win book auctions; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.

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Publishing Training Centre: Market Research and Customer Insight

Knowing what your customers think about your brand and the market is a crucially important step to making decisions with confidence on both tactical and strategic matters. This can be anything from a simple (yet critical) decision on cover design to refining the tone of your marketing communications or even exploring new product categories to expand into.

This Market Research and Customer Insight course is a practical introduction to running research, whether it be in-house or via an agency, and will arm you with the essential skills to run a research project and avoid common pitfalls. You will learn about research sources, planning and executing a campaign, making sense of all the data and finally implementing the research outcomes.

The course is a practical introduction to market research. Your tutor will present the key facts relating to effective research and then delegates are invited to try it for themselves in practical exercises.

Anyone responsible for making decisions on content, design, marketing or commissioning will benefit from this course. Managers will benefit from having topline knowledge of the process and tools available, and those responsible for actioning research will benefit from the structured process and key analytical tips which help to make sense of all the data.

Learn how to: brief a research project – key stages and defining the hypothesis you are trying to prove; use data sources – how can you draw on what you currently have, creating valid audiences; execute a campaign – testing, quantitative and qualitative; evaluate your findings – making sense of it all and presenting it back to the team.

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Publishing Training Centre: Introduction to Marketing

Marketing departments in publishing companies are exciting places to work, but understanding both your part in the business and what you are trying to achieve is crucial when both budget and activity have to be spent as effectively as possible.

You need to learn who all your audiences are, not just the consumers who buy your books but also your colleagues in different departments and the retailers who will sell and promote your books. You also need to understand the costs associated with the various media options, how to work most effectively with your colleagues in publicity and how to measure how successful your work has been.

There isn’t much time to ask questions on the job and you are generally expected to pick everything up through osmosis. This course will explain clearly exactly what is happening in all parts of the publishing process and give you the chance to ask all of the questions that have occurred to you since you started. The course will look at both trade and non-trade publishing.

Learn how to: identify and place the function of marketing within the publishing process, both internally and externally; plan and execute a marketing campaign; make a successful campaign and learn how to measure and evaluate it; understand the requirements from sales and the book trade.

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Publishing Training Centre: Conference Presentation

You need to get a roomful of people excited about a book they’ve never heard of before, and you’ve got 30 seconds to do it.

It can be done. And when done well it’s the perfect way to launch a bestseller. Whether you’re speaking at an internal company sales conference, or a presentation to customers and media en masse, the “Big Room” presentation is a set piece you need to master. This course combines a rigorous approach to planning and writing your presentation with common-sense coaching on how to deliver it.

Publishers and commissioning editors, sales and marketing people who need to present to conferences and other large groups of colleagues and customers will all benefit from this course. Learn how to assess your audience, your material and your presentation goals objectively; write a clear, engaging and persuasive pitch in your own, authentic voice; and prepare to perform confidently and memorably.

Programme

  • Presenting IS publishing
  • Understanding your audience
  • Creating an argument
  • Key concepts: evidence,tension, story
  • Structure and signposting
  • Involving your audience
  • Creating impact
  • Writing for your own voice
  • Script preparation and rehearsal
  • Managing nerves
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Publishing Training Centre: Editorial Project Management

This practical course focuses on the skills needed to effectively manage both print and digital editorial projects. Using in-depth case studies, you will be taken through the practical tasks required for the job. You will be given tips and guidance on managing everyday issues, drawing on digital project management strategies and solutions where applicable.

By the end of the course, you will have gained skills and knowledge that you can use immediately. There will also be a range of checklists and spreadsheets to take away and use as tools in the future.

Editors, desk editors, project editors, production editors and managing editors who are responsible for the management of complete editorial projects will benefit from this course.

Learn how to: assess the scope, needs and risks of an editorial project; accurately estimate timings to produce a detailed and reliable schedule; create and maintain the project budget to ensure profitability; and effectively manage and communicate with your team and other stakeholders.

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Publishing Training Centre: Editorial Skills for Business

This practical course introduces the role of editing and proofreading content in any business. It has been developed to meet the needs of all organisations that generate and prepare copy for presentation or publication in digital or print formats. The course explains what needs to be done, and why, and the basics of marking up on paper and working on-screen.

Using a blended learning approach, delegates will download and complete a pre-course exercise, to become engaged with the new skills straight away. The work will then be brought to the classroom training session, to stimulate discussion and aid improvement. Model answers will enable trainees to gauge their progress.

Editorial staff at publishers, charities, membership organisations, or any business with some publishing function will benefit from this course. It will also suit people responsible for, or who work on, corporate communications, and in-house administrators who brief editorial freelancers and/or who are involved in quality control.

Learn how to: understand the editorial process from start to finish; identify and fix ambiguity, poor grammar and structure; achieve consistency through a house style; communicate effectively and knowledgeably with clients, writers, designers, programmers and any other stakeholders.

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Publishing Training Centre: Introduction to Editorial Skills

Introduction to Editorial Skills has been created in collaboration with some of the UK’s major publishing houses, to offer a comprehensive introduction to modern publishing processes and the key publishing skills of copy-editing and proofreading.

For the very first time, the PTC is offering new editors the opportunity to learn proofreading and copy-editing skills, on-screen and on paper, in tandem. This is also the first PTC open course to offer PQB certification.

The course includes expert advice and practice carrying out on-screen and paper-based editorial work in a range of different types of content, and for both print and digital output.

Individuals working in book or journal publishing, in-house or freelance, wishing to develop copy-editing and proofreading skills, including editorial assistants, copy-editors, desk editors and production editors will benefit from this course. In addition, students wishing to start a career in publishing with formal training in editorial skills, as well as those who have to proofread and copy-edit as part of their job.

Learn how to: use the key skills of copy-editing and proofreading for various different types of content; understand how different methods of working impact the modern editorial workflow; and appreciate how the roles of the copy-editor and proofreader fit within today’s publishing process.

The course offers a unique three-step blended learning approach that combines self-study, a two-day classroom group course, and distance learning assessment.

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Publishing Training Centre: Advanced Proofreading

Advanced Proofreading is a practical course for those who want to apply existing proofreading skills to challenging texts.

You’ll learn strategies for decision-making, how to carry through changes consistently, and how to deal with authors and finish jobs to a high standard, without compromising budget or schedule. These skills are transferable to all publishing contexts, print and digital.

Editors, proofreaders and editorial project managers who have some proofreading experience and want to know how to get the most out of the proof stage of a project while still staying within budget and schedule will benefit from this course.

Learn how to: plan a book-length proofread and carry it out thoroughly; decide what to change and what to leave alone; employ strategies for checking and cross-checking (as opposed to reading); deal with the author at the proof stage.

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Publishing Training Centre: Commissioning and List Management

This is the definitive course for commissioning editors who seek the skills necessary to build profitable publishing lists.

If you’re an editor with responsibility for acquisitions and list-building in educational, academic or professional publishing, this unique programme – an intensive residential course – will give you the best possible start. Supported by top publishers, it’s considered by many to be an essential element on any commissioning editor’s CV.

You’ll learn how to create market-led proposals, plan publications and work with colleagues performing other functions, particularly sales and marketing. You’ll also get a clearer understanding of financial management and costings, and discover ways of managing yourself and your time to better effect.

A case study is a key part of the course. Working in a group, you’ll develop a full publishing project – from title and content, through costings to marketing plans – and present your proposals to a ‘board of directors’.

Group sessions are led by expert tutors, ensuring a variety of teaching styles, experience and pace. The elegant venue provides an atmosphere conducive to learning and networking, resulting in hugely rewarding relationship-building opportunities. After four days of hard work, you’ll leave the course tired but inspired!

Development editors, commissioning editors, research editors, acquisitions editors and managing editors who work in educational, academic, reference and professional publishing will benefit from this course.

Learn how to: develop a publishing list that meets company strategy and management goals; structure and present commercially attractive publishing proposals; evaluate markets and exploit publishing opportunities; find and keep valuable authors and negotiate author contracts; understand and evaluate financials; plan for profit and return on investment.

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Publishing Training Centre: Advanced Copy-Editing

Advanced Copy-Editing is a practical course for experienced editors who really want to hone their skills. Complex exercises tackle a range of material that presents challenges in comprehension, structure and consistency.

Experienced editors, or those who have already attended The Publishing Training Centre’s Introduction to Editorial Skills course and subsequently gained experience, will benefit from this course.

Learn how to: demonstrate a clear understanding of the issues that arise when working on multi-author reference works; identify the existing skills and knowledge that you can use to tackle complex texts with confidence; and rewrite texts to avoid problems.

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