Explore when, where and how smart copywriting can boost the performance of your book marketing projects.
If you work in publishing, you are already familiar with the power of words. This workshop shows you how to harness that power to create copy that inspires, persuades and sells. You’ll be provided with practical tools to complement your writing skills and further develop your expertise.
Whether you have to write advance information sheets, catalogue entries, back-cover blurbs or taglines, direct-marketing letters, newsletters or website content, this course can make a significant difference.
Anyone working in publishing and related areas who has to convey key messages through the written word will benefit from this course.
Learn how to: write copy that connects with your readers; exploit powerful techniques used by top professionals; and apply these techniques to a range of copywriting tasks.