Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment...
Many twenty-first century book readers are searching for, discovering and purchasing books via the internet instead of browsing the shelves of a library or bookstore. Whether digital or in print, their success in finding the right book for their needs dictates how...
A friend passed me a link this morning. If you have ever worked in sales do you recognise any of your customers? https://www.youtube.com/watch?v=R2a8TRSgzZY
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