Skills Shortages in Publishing

Skills Shortages in Publishing

Episode 34 of bookcareers.com Live Going through a number of old papers, we came across an old article attacking the skills shortages in publishing. It’s been reproduced in this episode. Please take a listen and let us know  how relevant it is today. Does it...

Publishing Training Centre: Content Marketing

Content marketing enables publishers to create and distribute valuable, relevant and inspiring content that appeals to target audiences; and to effectively promote brands by connecting with readers in a deeper way than just telling them a product is out there. It aims...

Publishing Training Centre: How to Brief Creative Work

Marketing and Sales teams are producing more material than ever; the “super proof” is having a renaissance, and #BookPost shows that creative marketing concepts for the trade are more influential than ever. And all the while, digital design moves on apace,...