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Understanding InDesign: Foundation Course

About the course

Enhance your professional potential with this Foundation Course in Adobe InDesign. This is the industry standard software used by publishers to create books, magazines and most printed publications.

This one day course introduces the best techniques to use for professional book creation and will lead you through practical exercises using professional techniques to build a book from scratch. No prior experience of InDesign is assumed.

“I found the course very helpful, I took lots of notes and I know that they will help me in my day-to-day work.”

Beth Richard, Production Editor, Institute of Development Studies

The course is led by Ken Jones. Ken sits on the BookMachine Editorial Board. He is a publishing software expert with over ten years’ experience as Technical Production Manager, software trainer and developer at Penguin Group UK. He is the mastermind behind Circular Software, which offers workflow advice, software tools and training to improve how publishers produce their illustrated print and digital books.

Contents include:

  • Making new documents
  • Creating and applying Master Pages
  • Adding a Baseline Grid
  • Page numbers and running headers
  • Saving, editing, sharing and using templates
  • Text Flow and Primary Text Frames
  • Tidying up a supplied manuscript in Word
  • Mapping styles from Word
  • Professional use of character and paragraph styles
  • Hyphenation & Justification
  • Tracking & Kerning
  • Widows & Orphans
  • Placing images and wrapping text around images
  • Working with long documents, working in chapters
  • Exporting for print and digital


BookMachine Members: £225+VAT (£210+VAT if booked before the end of September)

Non-Members: £295+VAT (£275+VAT if booked before the end of September)

Refreshments included
Lunch provided

What else do you need to know?

BRING: Ahead of the course you will receive a package of exercises to download onto your laptop. These exercises will be used throughout the day, so please bring your own device (PC or Mac).

The training room is at the BookMachine offices next to The O2 on Greenwich Peninsula, just 4 stops from London Bridge on the Jubilee Line (North Greenwich Station).

There will be a maximum of 8 people taking the course, and lunch will be provided.

Ticket Information

Event details

Date: 1st May 2019
Time: 10am – 5pm



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#Workinpublishing Week

The Publishers Association is hosting a #workinpublishing week commencing on Monday, 18th November 2019, to give greater insight into all the career opportunities that are available within the whole industry.  This also co-incides with in with Discover! Creative Careers Week, highlighting career opportunities in the wider creative industries. The week-long initiative will feature a fantastic […]

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Work In Publishing – Podcast

Episode 45 of Live This episode of Live marks the start of #workinpublishing week 2019. If you’re looking for a career in book publishing this might give you a few points on how to get started and where to go next.  It also covers the age-old question – how do you get experience […]

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BIC Breakfast, September 2019 – Reach Out: Achieving Discoverability for Diverse & Inclusive Books

Ticket Information

BIC Members 14 Tickets 18-Sep-19 Free £0.00 £0.00
BIC Non-Members 14 Tickets 18-Sep-19 £12.00 £1.27 £2.65

BIC Breakfasts 2019


Since 2013, BIC has run a series of informal, monthly breakfast sessions to provide an opportunity for anyone (BIC members and non-members alike) to discuss publishing, book supply chain issues, successes, and challenges of interest or concern within the book industry. Industry experts are invited along to these BIC Breakfasts to share insights and swap ideas.

The sessions cover a specifc topic each time and are a great place to network and share experiences / contacts with the rest of the book industry and other industries too.

Each session will focus on one of the following supply chain areas:

– Physical
– Digital
– Data
– Libraries



Reach Out: Achieving Discoverability for Diverse & Inclusive Books

Sponsored by: 

According to statistics compiled by The Bookseller, of the thousands of titles published in 2016 in the UK, fewer than 100 books were written by Black, Asian and Minority Ethnic (BAME) authors. Again, in the UK in 2017, The BookTrust reported that fewer than 6% of children’s authors and illustrators were from BAME backgrounds and that white children’s books creators had around twice as many books published compared to those of colour.

Covering ethnicity, gender, sexuality, social mobility and disability, this BIC Breakfast will explore how the book industry can take steps to improve discoverability for diverse and inclusive books. Attend this session to learn about the ways in which the industry is beginning to embrace and nurture diverse and inclusive authors, audiences and books, and facilitate their discoverability.

We will hear from Andrew Isabirye about Penguin Random House’s Diversity Working Group and how its work has led to the updating of Thema – the internal subject classification scheme – for diversity and inclusion; Chris Saynor of EDItEUR will explain how Thema can help publishers and booksellers to find the right audience for their book; and Meera Ghanshamdas of Moon Lane Ink CIC will provide an overview of what booksellers can do to promote diverse and inclusive books, and the information they require from publishers in order to do so.

This BIC Breakfast will be of interest to all publishers, booksellers, data aggregators, authors and others.


Alaina-Marie Bassett, Business Manager, BIC


Andrew Isabirye, Data Scientist, Penguin Random House

Chris Saynor, Standards Editor, EDItEUR

Meera Ghanshamdas, Manager, Moon Lane Ink CIC


Spaces are limited at all BIC Breakfasts and are allocated on a first-to-register basis.

If for any reason you are unable to attend this event or the event is sold-out, please be aware that it is now possible to watch our BIC Breakfasts via Twitter. Simply go to @BIC1UK, look out for a tweet from our account (which will be sent at approximately 9:25am on the date of the event) and click on the link provided in this tweet which will redirect you to Periscope in order to watch the event live!

Also, if you are not able to attend this event but have a question for one of our speakers then do get in touch. Either tweet at @BIC1UK (before or during the event) or contact Alaina-Marie Basett at (prior to the event) to have your question put to our speakers.

Food and beverages will be provided during the event. Please contact Alaina-Marie (whose email address can be found above) if you have any specific dietary requirements.


Tickets are FREE for BIC members but you will need to register on this page.

There is a nominal charge for non-member tickets.

Please only reserve a ticket for this event if you intend to come!

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Transferrable Skills for Publishing

A three day course covering the essential transferable skills you will need in Editorial, Marketing, PR, Rights, Production and Sales.

Designed to build confidence at interview, with interview tasks and in a first job, work experience or internship. The course covers pitching and presenting books, numeracy and negotiation for publishers and an introduction to metadata. This course is suitable for anyone looking to get their first job in publishing.

Aimed at candidates from all backgrounds, with no prior experience, this course will provide a head start in understanding publishing and the skill-sets which lead to success.

Day 1 – Pitching and Persuasion

No matter which role you have in publishing you will need to sell an idea, whether that’s editorial to an author, sales to a retailer or production to a creative team, day one will arm you with some tips and techniques.

Designed assuming no prior knowledge and to dispel fears, the first session is about becoming comfortable with public speaking and building confidence.

We will then learn how to tailor the pitch for a book for different audiences. Writing back cover and marketing copy to persuade readers.

The day ends with a workshop – where you will learn how a publisher pitches to an author.

Day 2 Numbers and Negotiation

Everyone in publishing needs to know how the industry makes money and understand where they can add value.

Starting with an introduction to buying books through agents we’ll look at some practical and useful negotiation techniques.

Then we’ll look at how books are costed and how publishers forecast sales and revenue, working out discounts, margins and exchange rates and how marketing and publicity campaign are budgeted.

The day ends with an overview of publishing as a business.

Day 3 Metadata, CVs and Interview Skills

Metadata is vital to the discoverability of books in and everyone in a publishing house has a responsibility for it.

We will show you why metadata matters in Editorial, Marketing, Production, Sales and Publicity. Introduce the systems used to define books, BIC, BISAC and Thema codes.

We will think about readers online journeys, how keywords help us reach the right readers and how to write great copy for use online. We will end the session by looking at a complete set of metadata for a book.

The final afternoon will focus on writing targeted and well presented CVs and covering letters as well as some tips and workshops on interview preparation. Aimed at showcasing candidates’ talent and enthusiasm as well as the skills learnt on this course, attendees will leave feeling confident, knowledgeable and ready to apply for roles in publishing.


There are sponsored places available, please contact us at for more information.


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An Introduction to PR for Publishers

A one day introduction to publicising books. We will look at some of the brilliant lengths publisher’s publicity departments go to to get their books noticed. From festivals to events, from broadcast to review, from prizes to social media you’ll get a great first taste of Publicity at a publishing house.

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An Introduction to Marketing for Publishers

A one day course exploring how publishers market books creatively and effectively to readers. You will examine case studies and plan mock campaigns. You’ll learn about all aspects of book marketing including trade, consumer and digital with an overview on research and analysis. Attendees will leave feeling confident about different aspects of book marketing and ready to apply for first jobs.

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Production Masterclass

For those who are considering a career in Book Production this honest, open and highly informative one-day course will clarify exactly what production really involves and what makes a great production person. It will provide you with some key skills and technical knowledge to help you take your first steps into the industry.

Taught by Heather O’Connell, a publishing production expert with more than 20 years’ experience in the industry, the course will be a fun, interactive look at the world of book production. It will look at the different types of production roles and the skills required to do them and will help you narrow down which job is the right one for you. Introducing each of the main aspects of the role, it will give you an insight into the fascinating process of how books are made (from receipt of the edited manuscript through to printed and bound books) and equip you with some basic knowledge towards applying for your first role in Production. Just imagine approving your first book to go to press!


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Get into Book Publishing Course

The Get Into Publishing course provides a complete overview of the industry and an expert insight into the main roles within it. From editorial and design, to production, sales and marketing, the course is designed to give you a comprehensive understanding of the business, not only to help identify the area that’s right for you but also to provide you with some basic skills to improve your chances of employment.

Presented by experts from across publishing, the course is a lively, practical and relevant look at the industry as it stands today. At the end of the course, you will receive a certificate from UCL to acknowledge your achievement.

We have many sponsored places available, so please contact us at for details

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Job Seeking in Publishing, Entry Level

Series 1 Episode 3 of Live This episode features genuine questions from jobseekers, including how to get experience when you’ve got no experience and how to stand out from the crowd.  It has helpful hints for those jobseeking, and case study that will benefit both those at entry level, as well as managers who […]

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