You might have seen that our friends at the Publishing Training Centre have designed a brand new training course, Trade Commissioning and List Management (TCLM), four days of intensive training, covering all aspects of commissioning and list building. We were delighted to see that it has been developed by Lisa Edwards, former publisher at Scholastic UK. Here Lisa tells us more about what the course entails:-
It’s been a great honour to be asked to develop and lead the new course in Trade Commissioning and List Management for The Publishing Training Centre. According to their records, I was on a similar course aimed at educational editors back in 1998 and I remember how I returned to my desk at Wayland Macdonald Young a changed woman and began to forge ahead with my career in publishing.
For any editor who is starting to look above the parapet of working on individual titles towards building a list, this is an essential part of their career progression. The course will aim to give delegates a 360-degree intensive view of all aspects of managing a list, from working with agents and assessing proposals, to evaluating financials and analysing sales data.
Every session leader has been hand-picked by me and the PTC team for their experience and expertise in every area, from contracts and sales and marketing, to consumer insight and rights. The course will culminate in a case-study presentation, where delegates will showcase their learnings to the panel.
It will be four days of intensive but rewarding work for all of us, but I’m looking forward to helping the next generation of editorial rising stars move a big step closer to achieving their career goals.
About Lisa Edwards:
Lisa Edwards has nearly twenty years’ experience in publishing, mainly in children’s publishing and licensing. She now runs her own consultancy, Redwood Tree Publishing.
Lisa spent twelve years at Scholastic UK, where as Publishing & Commercial Director, she oversaw the publishing and licensing of the Hunger Games trilogy, the Horrible Histories series, Julia Donaldson picture books, Philip Pullman’s His Dark Materials trilogy and Liz Pichon’s Tom Gates series.