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British Dental Association

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64 Wimpole Street
Marylebone London, W1G 8YS
020 7935 0875

November 2019

I Never Metadata I Didn’t Like

27/11/2019
British Dental Association, 64 Wimpole Street
Marylebone London, W1G 8YS
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Everyone involved in scholarly communications touches metadata at some point, even if you don’t call it that. Behind every manuscript submission, every link on the web, every platform launch plan, and every analytics dashboard - lies metadata. In a recent report surveying executives from 25 leading publishers, metadata was rated as the top element “essential to our business” but the second lowest in terms of capability. Why? Metadata is perceived by publishers as hard to do and even harder to…

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